Just a single teaser sketch so far of the upcoming Acura Precision Concept, but it is a promising one!
The design overtly previews upcoming sports sedan models from the resurgent luxury arm of Honda, with a design direction expected to diverge from the current Acura design direction. Not much to learn from the teaser image about that look, but we can see impressively enhanced proportions. The long-hood and short front overhang is unlike current RL sedans or even the new TLX, as is the plunging roofline and curt tail — evoking a bit of Audi A7 or BMW 650i GranCoupe sportiness.
Critically for US tastes, the car is designed in California versus the home studio in Japan…
The Acura California designers have great history of making actually sexy Acuras…. the first-gen TL and MDX are still admirably chic even 15 years since their first appearance on American roads.
The Acura Precision Concept will be front and center at Detroit next month.
Created by Acura’s U.S. design team, Acura Precision Concept points to performance focus of future Acura design
Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.
“The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call ‘precision crafted performance’,” said Dave Marek, global creative director for the Acura brand. “It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans.”
Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.
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Acura offers a full line of precision crafted performance-luxury vehicles through a network of approximately 270 U.S. dealers. The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. The next-generation Acura NSX mid-engine supercar will join the Acura lineup in the spring. Acura has been recognized by Edmunds.com for the fourth consecutive year as leading all luxury brands in retained value after five years of ownership.