• Jaguar updates and expands entire 2016MY & 2017MY product line-up featuring all-new or significantly updated vehicles and features
• Jaguar triples U.S. market reach with addition of two new entry-level 17MY luxury vehicles: the XE compact luxury sedan and the F-PACE performance SUV
• All new aluminum-intensive Jaguar XF model joins significantly updated Jaguar XJ and F-TYPE lines for 2016 model year
• New Jaguar pricing strategy focuses brand at the heart of the luxury market, including 17MY Jaguar XE 25t available starting at $34,900
• Starting with the 16MY line-up, every Jaguar will come standard with Jaguar EliteCare coverage, an ownership package offering the best-in-class limited warranty and longest complimentary scheduled maintenance package of any luxury brand in the market, with five-years or 60,000 mile coverage, whichever comes first2
• New marketing campaigns for XF, XJ and Jaguar EliteCare tell story of the brand transformation
• “The Art of Performance Tour” invites consumers in seven cities to test drive the all-new Jaguar XE and see the new Jaguar F-PACE up to six months before their respective on-sale dates
• Jaguar F-PACE will be revealed at the Frankfurt Motor show September 2015; makes its first U.S. auto show appearance at the LA Auto Show November 2015

(MAHWAH, NJ) – September 3, 2015 – Jaguar North America announced today a significant new approach in the U.S. market with new pricing and customer care strategies aimed at transforming the brand’s presence as its line-up shifts from three to five models and potential customer reach triples.

“The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded line-up, pricing focused on the core of the luxury market and an all-new ownership package with best-in-class coverage,” said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. “Today is the beginning of the next generation of Jaguar, as the brand grows from a limited three-model line-up to a more competitive five-product portfolio driven by performance and design. The next six months will see an influx of new products as a result of a deep investment in vehicle development, quality and manufacturing that has fully modernized the brand.”

At the heart of today’s modern Jaguar brand is the transformation of its line-up into a family of five all-new or substantially refreshed 2016 and 2017 model year luxury vehicles, combining beautiful designs with new driving dynamics, technology and features. The new family of Jaguar vehicles – the second generation XF, the flagship XJ, the F-TYPE sports car, the XE compact luxury sedan and the F-PACE compact luxury SUV — focuses on the core of the luxury market reaching a far wider range of potential customers than ever before.

Starting with the new 2016 model year vehicles, the Jaguar brand will have an improved competitive value position via steps such as increased standard equipment or new lower MSRP choices by model. The new pricing strategy is exemplified by the all-new 2016 Jaguar XF 35t model which gives customers a V6 powered option starting at a MSRP of $51,900, which is $5,275 or 9 percent lower than the previous generation XF model’s lowest priced V6 model at $57,175. Both the 2016 Jaguar XJ and 2016 F-TYPE improving value, up to $7,000 and $11,850 respectively, with increased standard equipment alongside updated features and design elements.

Beginning in the spring of 2016, the Jaguar brand value story further transforms with two new entry luxury vehicles, the 2017 Jaguar XE compact luxury sedan and the 2017 Jaguar F-PACE compact luxury SUV. The 17MY Jaguar XE 25t will be available with an MSRP starting at $34,900, placing it at the heart of the compact luxury sedan market giving it a very strong position versus key competitors. The Jaguar F-PACE will debut at the Frankfurt Motor Show on Sept. 14, at which time its highly competitive pricing will be announced. By adding the XE and the F-PACE in the compact luxury sedan and compact SUV segments, Jaguar will be relevant to a far wider range of potential millennial luxury customers3.

Building on the growth opportunity of new products and more competitive pricing, starting in model year 2016, all Jaguar models will come standard with Jaguar EliteCare, an ownership package with class-leading five-years or 60,000-mile warranty, complimentary scheduled maintenance coverage, roadside assistance and Jaguar InControl® Protect & RemoteTM2.

To support the transformational product, pricing and customer care plan, Jaguar will launch three new marketing campaigns and a consumer test drive experience, all geared to bring the new products and Jaguar EliteCare coverage to market in a meaningful and engaging way.

“Starting this year we will be reaching a far larger target audience that includes a significant number of affluent millennial customers,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover, North America. “Our brand research indicates this audience is already receptive to the brand, and the Jaguar EliteCare coverage will give them even greater confidence that a Jaguar is a smart buy.”

PRICING AND VALUE PROPOSITION
The new family of 2016 and 2017 model year Jaguar vehicles will go on sale with an aggressive new pricing structure and value strategy designed to attack the core of every segment. With the new line-up, the brand is underlining its ambitions to be a more attainable luxury brand while maintaining an elevated position among premium makes and continuing to lead in design and performance.

Across the line-up, all Jaguar models will be highly competitive with entry-priced derivatives, lower MSRPs, and increased levels of standard equipment all with the goal of hitting the core of each segment and offering competitive value advantages. Increased value builds on the products key strengths and comes alongside new available technologies such as Instinctive All Wheel Drive®4, lightweight aluminum-intensive architecture, Jaguar InControl® infotainment features5, electric power assisted steering, and soon, diesel technology.

2017MY Jaguar XE 25t: starting at $34,900

• XE Value Proposition:
  • Starting prices of $34,900 for the Jaguar XE 25t and $41,700 for the XE 35t gives it very competitive starting points and places it directly in the middle of the range of its respective key competitors’ starting MSRPs.
• Jaguar XE 20d diesel – starting at $36,400

2016MY Jaguar XF 35t: starting at $51,900

• XF Value Proposition:
  • The second generation vehicle features an all-new entry priced 340-hp V6 model at just $51,900, which is $5,275 or 9% lower than the lowest priced 15MY V6 XF ($57,175).
  • At $51,900 for a V6 powered model, the XF 35t is priced directly in the middle of the range of its key competitors’ starting MSRPs.
  • An all new derivative, the 380-hp XF S model, with added equipment, starts at $62,700
  • Future models, including a diesel powered derivative, will be added next year that will bring the entry price point for an XF to under $50,000

2016MY Jaguar XJ: starting at $74,400

• XJ Value Proposition:
  • Versus previous model year, the 16MY XJ adds standard features valued at up to $7,000 with new standard features including ventilated front and rear seats, upgraded Meridian™ 825W sound system, full LED and Adaptive Headlights4 with auto high beams and the Jaguar InControl® Touch Pro™ system5.
  • With even further added standard features, such as quilted soft grain leather, massage front seats, and traffic sign recognition4, the entry XJL 3.0 Portfolio starts at $83,200 while a comparably equipped BMW 740 Li would cost $85,800; an advantage of $2,600.