Dodge Courting Collectors With Limited-Run PLUM CRAZY 2016 Charger and Challenger



plum craycray

Dodge just released two 2016 special editions in the brand's famous Plum Crazy paint color. This special-order hue will be offered on all engines and trims, up to and including the thunderous Hellcats.

While the Charger is our pick hands-down among the two, the Challenger two-door will always be far more valuable as a collector classic. This is the general rule in classics: two-doors always sell for more than four-doors on the classic auction market. This is doubly true for musclecars.

Dodge makes a convincing case for Plum Crazy via some never-before-released production numbers for the limited-production and special edition Chargers and Challengers over the last decade... which may be helpful to know how rare the vehicles are.

PLUM CRAZY 2016 Charger and Challenger

 

DODGE DEBUTS PLUM CRAZY HERITAGE HUE FOR 2016 CHALLENGER AND CHARGER AT WOODWARD DREAM CRUISE

11/08/15

New 2016 Dodge Challenger 392 HEMI Scat Pack Shaker and Charger R/T Scat Pack Models in Plum Crazy Will Be Shown at the Dodge Display at 13 Mile and Woodward Ave in Royal Oak, Mich.

  • Back for a limited-production run, iconic Plum Crazy exterior paint will be made available on 2016 Dodge Challenger and Charger models, including the ultimate-in-performance, 707-horsepower SRT Hellcat models and 485 best-in-class naturally aspirated R/T Scat Pack models
  • Originally debuting in 1970, Plum Crazy hue spans several generations of muscle-car collectors and enthusiasts and has been a signature Dodge muscle car color ever since
  • Plum Crazy will open in September, one month early for sold orders only on 2016 Dodge Challenger or Charger models with production beginning this November
  • Regular dealer orders for Plum Crazy are scheduled to open in October and will only be available for order until the end of the year
  • Pulled from the archives: for the first time ever, Dodge brand provides its full production numbers of limited-edition and high-impact hues since Charger and Challenger’s return to market in 2006 and 2008, respectively
  • Limited-edition models and limited-production paint colors add collectability, accounting for less than 11 percent of the entire global production of Dodge Charger and Challenger to date
August 11, 2015 , Auburn Hills, Mich. - Beyond its rich muscle car legacy, which is highlighted today by the Challenger and Charger SRT Hellcat models – the most powerful muscle cars ever, Dodge continues to produce some of the most recognizable high-impact and heritage hues that have ever hit the blacktop. And for this year’s Woodward Dream Cruise, Dodge will debut the next limited-edition color from its archive: Plum Crazy. “Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. “And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time.” Plum Craziness: 46 years of Dodge brand’s iconic color
Since 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. Today, the enthusiast demand for this heritage hue is stronger than ever – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Add in the widest performance range ever for the 2016 Challenger and Charger, and there hasn’t been a better time to paint the Dodge brand’s iconic muscle car arsenal in the nostalgic color. “From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, Head of Dodge and SRT Design, FCA US LLC. Plum Power: up to 485 naturally aspirated, or 707 supercharged horsepower
Dodge dealers will take orders in September for the 2016 Dodge Challenger or Charger in Plum Crazy, with production beginning this November. Models available with Plum Crazy include:2016 Dodge Challenger models:

  • Challenger SXT Plus
    • 3.6-liter Pentastar V-6 engine with 305 horsepower, standard TorqueFlite eight-speed automatic transmission and 30 mpg on the highway
  • Challenger R/T, R/T Plus, R/T Classic, R/T Shaker and R/T Plus Shaker
    • 5.7-liter HEMI® V-8 engine with up to 375 horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission
  • Challenger R/T Scat Pack,  392 HEMI Scat Pack Shaker and SRT 392
    • 6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission
  • Challenger SRT Hellcat
    • 6.2-liter Supercharged HEMI V-8 engine with 707 horsepower – the most powerful power plant ever in a muscle car, mated to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission

2016 Dodge Charger models

  • Charger SXT (when equipped with 20-inch wheels)
    • 3.6-liter Pentastar V-6 engine with 292 or 300 horsepower, paired to a standard TorqueFlite eight-speed automatic transmission
  • Charger R/T and R/T Road & Track
    • 5.7-liter HEMI V-8 engine with 370 horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission
  • Charger R/T Scat Pack and SRT 392
    • 6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission
  • Charger SRT Hellcat
    • 6.2-liter Supercharged HEMI V-8 engine with 707 horsepower – the most powerful power plant in a muscle car ever – and paddle-shifting TorqueFlite eight-speed automatic transmission

Dodge Challenger and Charger limited-edition paint colors and models

Released for the first-time ever: production numbers for high-impact hues
Dodge Challenger and Charger owners are among the most loyal and performance-hungry automotive enthusiasts. These men and women have a deep appreciation for their rides and for the first time ever, the Dodge brand has reached in to its archive to provide these gearheads with the limited-edition and high-impact hues production numbers. “For years, our Challenger and Charger owners have wanted to know just how unique their rides are, and the team at Dodge wants to further the collectability of these modern muscle machines with the actual production numbers,” added Kuniskis. “From limited-edition models like the Mopar ’10 and Challenger SRT8 Yellow Jacket, to limited-production Challenger and Charger models in high-impact paint colors such as Sublime, TorRed, Go Mango and Green With Envy, we’re excited to share our factory-backed production numbers to our current and future collectors and enthusiasts.” With nearly 1.5 million Dodge Charger and Challenger models produced since both nameplates returned to market in 2006 and 2008 model years respectively, these limited-edition models and limited-production colors are highly collectable and represent less than 11 percent of the entire global production. Furthermore, each model year is detailed below:Dodge Charger Limited Edition Paint and Model Production (Global: 2006 to 2015MY)

MODEL YEARPAINT DESCRIPTIONPAINT CODEMODELSVOLUME
2006MYGo ManGoPVER/T Daytona4,210
 Top BananaPYHR/T Daytona4,295
 TorRedPR3R/T Daytona2,326
     
2007MYPlum CrazyPHGSRT8300
 Plum CrazyPHGR/T Daytona1,520
 Detonator YellowPYBSRT81,000
 SublimePFBR/T Daytona1,650
 TorRedPR3All6,519
     
2008MYB5 BluePQDSRT81,000
 Hemi OrangePLCR/T Daytona1,750
 TorRedPR3All8,190
     
2009MYHemi OrangePLCSRT8 Super Bee425
 TorRedPR3All4,516
     
2010MYTorRedPR3All6,030
     
2011MYPitch BlackPX8Mopar '111,500
 Toxic OrangePVGAll5,205
     
2012MYBlue StreakPCLAll (Exclude SE)963
 Stinger YellowPYVSRT8 Super Bee711
     
2013MYDaytona BluePB6R/T Daytona1,229
 Plum CrazyPHGSRT8 and SRT8 Super Bee152
 Hemi OrangePLCSRT8 and SRT8 Super Bee48
 CopperheadPLBSXT and R/T728
 TorRedPR3All (Exclude SE)667
     
2014MYPlum CrazyPHGR/T and SRT658
 Header OrangePL4All (Exclude SE/AWD)1,638
 Header OrangePL4SRT Super Bee74
 TorRedPR3All (Exclude 100th)7,724
 High Octane RedPRR100th Anniversary Edition1,490
     
2015MY**B5 BluePQDSXT, R/T and SRT2,978
 TorRedPR3SXT, R/T and SRT2,272
Total Dodge Charger limited-edition models and paint colors71,768

Dodge Challenger Limited Edition Paint and Model Production (Global: 2008 to 2015MY)

MODEL YEARPAINT DESCRIPTIONPAINT CODEMODELSVOLUME
2008MYHemi OrangePLCSRT84,092
     
2009MYHemi OrangePLCR/T & SRT86,029
 B5 BluePQDR/T Classic & SRT81,419
 TorRedPR3All4,677
     
2010MYHemi OrangePLCR/T & SRT83,514
 Plum CrazyPHGR/T Classic & SRT82,741
 B5 BluePQDR/T Classic & SRT82,031
 Furious FuchsiaPHPR/T Classic & SRT81,527
 Detonator YellowPYBR/T Classic & SRT81,483
 TorRedPR3All6,694
 Brilliant BlackPXRMopar '10601
     
2011MYDeep Water BluePBSSRT8 392 Inaugural Edition863
 Bright WhitePW7SRT8 392 Inaugural Edition731
 Green with EnvyPGER/T Classic & SRT81,532
 Toxic OrangePVGAll4,683
     
2012MYHeader OrangePL4SXT, R/T and SRT82,225
 Blue StreakPCLAll2,154
 Stinger YellowPYVR/T Classic & SRT Superbee1,819
     
2013MYPlum CrazyPHGR/T Classic & SRT1,769
 Hemi OrangePLCR/T & SRT1,103
 TorRedPR3R/T & SRT377
     
2014MYPlum CrazyPHGR/T Classic/Shaker & SRT1,320
 Header OrangePL4All3,178
 High Octane RedPRR100th Anniversary Edition1,715
 TorRedPR3All (Exclude 100th)4,966
 Pitch BlackPX8Mopar '14 Shaker60
 Bright WhitePW7Mopar '14 Shaker51
     
2015MY**SublimePFBAll (Exclude SXT, SXT PLUS)6,208
 B5 BluePQDAll (Exclude SXT)3,152
 TorRedPR3All6,747
Total Dodge Challenger limited-edition models and paint colors79,461
     
** 2015 MY volume is actual built units thru 7/31/2015 

 
About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.

 
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About The Author

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine.

He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.

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