TVR Inks New Sportscar Deal with Gordon Murray and Cosworth – 2018 Launch Possible!

tvr header 43242

If there are two better names than Gordon Murray and Cosworth to attach to the TVR rebirth, we cannot imagine them. All are icons of English performance — and together promise great things.

A new sportscar announcement today includes no new sketches or even outlines of the upcoming new TVR, but it does signal work behind the scenes. The car will be designed and produced using iStream from GMD and engine mechanicals via Cosworth.

iStream is intended to be a highly robotized assembly system using the latest in 3D printing and materials to give low-weight and high-strength components. The iStream designs so far have been tiny urban runabouts – but there is no reason a front-engine supercar could not be made using the same methods.

An engine from the Cosworth stable could be anything from a racing V8 to a Subaru-based boxer turbo — both exciting prospects for the new TVR.

The official announcement is below, plus a previous chronology of the TVR make.

 

 

 

 

 

 

TVR to return to production with stunning new car designed in collaboration with Gordon Murray Design

  • Revered British sports car brand, TVR, is roaring back to production with an incredible all-new Cosworth powered sports car, engineered in collaboration with F1 and road car design legend, Gordon Murray
  • TVR has developed a product and launch programme that will see at least four new models brought to market over the next ten years
  • Positioning and pricing set to be consistent with TVR’s past market positioning and highly competitive within its segment  

 

3rd June 2015: The iconic British car brand, TVR, has today announced that it will return to the market with an all-new British designed and built sports car. The company, which boasts an outstanding new management team, has developed the new car in collaboration with Gordon Murray Design and Cosworth, each providing much of the core design and engineering capability for the all-new TVR. This incredible project is already well advanced with over a year of development completed so far.

TVR will issue more specification details and early images later in 2015, but the car will continue the tradition of a classic British two-seat sports car with a composite ground effect aero chassis and body package using Gordon Murray Design’s innovative iStream® technology. Enthusiasts will also be delighted to know that the car will feature the traditional TVR DNA of a front engine with rear wheel drive and a manual transmission, powered by a normally aspirated, dry-sumped, V8 engine, developed and engineered by Cosworth.

Les Edgar, Chairman of TVR said: “We know that a new TVR has to be better than just good – it has to be outstanding. From the outset we only wanted to work with the best partners in the business, and both Gordon Murray’s and Cosworth’s track records within motor sport and high performance car design and engineering speaks for themselves. Gordon Murray Design and Cosworth are the perfect partners for TVR and together, we will deliver a truly exceptional new car.”

Production of the car will begin in 2017, and will be offered to the market at a competitive price point within its segment and consistent with TVR’s positioning in the past. TVR has prioritised the company’s position as an all-British institution, and the cars will be completely produced in new UK factory premises.

Gordon Murray, Chairman of Gordon Murray Design comments: “TVR is an iconic brand which has been an important part of British sports car manufacturing for many decades. Its return to manufacturing is an exciting development and the car deserves the best chassis and powertrain that can possibly be delivered. To that end, I am delighted that our company is involved with the project, and that TVR are using our iStream® technology.”

Bruce Wood, Cosworth Technical Director, said: “We are proud to see Cosworth’s industry-leading engineering at the heart of the revived TVR brand. Our team has been working closely with TVR and Gordon Murray Design to develop a powertrain solution that perfectly complements the exceptional performance characteristics of the new car. It’s an exciting project and one which well suits Cosworth’s engineering expertise.” 

Edgar continues: “We are a well-funded, well-supported organisation and boast a vastly experienced management team. We are here to stay and we have a fully evolved ten year plan for product and business development, and are committed to deliver on all the targets we have set ourselves  – as we have done to date.

“Despite very deliberately maintaining a low profile since completing the acquisition of TVR two years ago, we have had an enormous amount of unsolicited interest from businesses, individuals and investors internationally. Such is the strength of the brand and the passion of its followers. It is a real privilege to be a part of the revival of a great British marque – one that will succeed through our single-minded desire to produce exceptional sports cars.”

-Ends-

 

EDITOR’S NOTES

  1. TVR is an independent British sports car manufacturer established in 1947 by Trevor Wilkinson. The business established itself as a leading light in the British low-volume sports car market, building an international reputation for high-performance vehicles and innovative design. The current management team acquired the brand in 2013.
  2. Gordon Murray Design Limited is a British company operating from Shalford in Surrey. The Company is recognised as a world leader in automotive design and reverses the current industry trend for sub-contracting by having a complete in-house capability for design, prototyping and development. The Company is compact and focused and undertakes automotive and other engineering programmes in an efficient and innovative way. For more information please visit www.gordonmurraydesign.com.
  3. Cosworth Group employs its motorsport-inspired engineering and manufacturing capabilities to improve vehicle and driver performance. The group supplies electronics and powertrain products and engineering services to high performance vehicle manufacturers, motorsport teams and performance enthusiasts around the world. Cosworth was founded in 1958. With headquarters in Northampton, UK, the group has a globally-recognised brand and employs staff across Europe and the USA.
  4. The iStream® assembly process is a complete rethink and redesign of the traditional automotive manufacturing process and could potentially be the biggest revolution in high volume manufacture since the Model T. Development of the process began over 15 years ago and it has already won the prestigious ‘Idea of the Year’ award from Autocar who were given privileged access in order to make their assessment. The simplified assembly process means that the manufacturing plant can be designed to be 20% of the size of a conventional factory. This could reduce capital investment in the assembly plant by approximately 80%. Yet the flexibility of this assembly process means that the same factory could be used to manufacture different variants. The iStream® design process is a complete re-think on high volume materials, as well as the manufacturing process and will lead to a significant reduction in full lifecycle CO2. For more information please visit www.gordonmurraydesign.com.

For more information on TVR, visit: www.tvr.co.uk

 

 

 

ORIGINAL

TVR is one of the greatest success stories in British sports cars. Not by sales or commercial volume, mind you, but the global popularity of TVR is evidence of:

— universal appeal of low-volume sportscars with character

— broad appeal of English-language auto journalism with a highly qualitative edge

— global appetite for automotive and supercar-themed entertainment content

— the power of visceral appeal to an exotic car that is nothing like anything sold locally or by big OEM makes

4242 -DSC0199wtmkdfb-DSC0199wtmk714-DSC0199wtmk174 sagaris_2

As an American who has lusted after TVR’s since first glimpsing the Tuscan in the pages of BBC’s TopGear magazine in the 1990s, this passion crossing oceans and cultures should be pretty self-evident.

Of all the cottage-industry sports car brands, few have had as lasting a hold on the collective car-guy consciousness as TVR. The fiberglass wondercars are not something I have driven, nor even seen in the flesh. But the alien panels, otherworldly cabin designs, and carefree engineering is wholly appealing. These were cars that, for all intents and purposes, were not rigorously engineered. Cars like Morgan would have made if they chose evolution versus freezing their best moment in the Plus 4, and riding it to eternity.

Granted, evolution and new sportscars on a five to ten-year model cycle has been a killer task for many other brands just like TVR. Lotus comes to mind. Caterham, altertively, froze some of Lotus’s best DNA and has been riding it to consistent profit of Seven sportscar sales for the last 50 years.

TVR Turscan Convertble Top Animation GIF

Lotus found that critical magic formula again with the Esprit, and rode it for 30 years — loathe to give up a winning recipe for the second time.

TVR sales volume came at low prices for buyers. Nowhere else could you hop into a supercar-fast exotic car for the equivalent price of a V8 BMW 5-series. Even the pinnacle machines, like the Tuscan and the Sagaris at the end, only carried pricing of about $80,000 pounds. So, let’s think of that as $130,000 in US currency. In today’s cash – that is huge value. A 2014 Lotus Exige LF1 edition in the USA is priced at approximately $85,000, for comparison.

The TVR legacy burns brightly in the UK especially, where no reliability woes can silence the bellow of a straight-six from Blackpool.

TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 12 181104tvrsagaris_2

Repurchased rights to the IP (designs, engines, construction) and brand rights in 2013 have not let led to a new sportscar or even production of the existing line-up.

Regretfully, the UK’s relaxed sports-car road laws are part of what allowed TVR to thrive for as long as it did. Emission, crash and most electronics requirements are waived for small-volume sports cars like the TVR and countless other brands. A conscious effort to keep this much-loved industry alive and thriving.

The retro-grade rules also put a glass dome over much global sales ambition, however. Why innovate to pass US rules when you can keep selling in the UK with no rules?

This also stymies most take-over ideas, or a willingness to partner with a large global brand that has the resources to take a car global. Caterham was too backward to collaborate well with Renault, and Morgan is only selling Three-Wheelers in the USA now. Rules have killed its other models.

But guess what: they sell a boat-load of Three-Wheelers, and it is keeping the firm afloat.

Perhaps the Caterham/Superformance distribution model is the best way forward for TVR. Ship the cars without an engine so they can have single-type Fed approval, then have a creative seller add a big Chevy V8.

Win, win.

Or triple-win if Superformance were to buy a truck-load of BMW turbo straight-sixes to drop in…

TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 19 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 8 Sagaris-front-view-with-bonnet-off

Explore the history of TVR below via high-res official press photography, combined with the loving car photos of TVR’s many adoring owners.

Very gracious photo credits to:

http://tuscman.picturepush.com/

http://www.tvrblog.com/

 

The Four Eras of TVR History, So Far.

 

Model Production Years Engine Displacement Production figures[21]
Trevor Wilkinson Era[22]
Jomar1 1956–1959 Coventry Climax 1098 cc
Ford 100E Sidevalve 1172 cc
TVR Open Sports / Coupe 1956–1957 Coventry Climax 1098 cc
Ford 100E Sidevalve 1172 cc
BMC B-Series 1489 cc
TVR Grantura I 1958–1960 Coventry Climax FWA 1098 cc 100
Coventry Climax FWE 1216 cc
Ford 100E Sidevalve 1172 cc
BMC B-Series 1489 cc
TVR Grantura II 1960–1961 Coventry Climax FWE 1216 cc 400
Ford Kent 105E 997 cc
BMC B-Series 1489 cc
BMC B-Series 1588 cc
TVR Grantura IIa 1961–1962 Coventry Climax FWE 1216 cc
Ford Kent 105E 997 cc
Ford Kent 109E 1340 cc
BMC B-Series 1588 cc
BMC B-Series 1622 cc
TVR Grantura III 1962–1963 BMC B-Series 1622 cc 90
TVR Grantura III 1800 1963–1965 BMC B-Series 1798 cc
TVR Grantura 1800S 1964–1966 BMC B-Series 1798 cc 90
TVR Trident 1965 Ford Windsor V8 4727 cc
TVR Griffith 2001 1963–1964 Ford Windsor V8 4727 cc 300
TVR Griffith 4001 1964–1967 Ford Windsor V8 4727 cc

IMGP6297 IMGP6296 IMGP6312

 

 

Martin Lilley Era
TVR Grantura IV 1800S 1966–1967 BMC B-Series 1798 cc 90
TVR Tuscan V8 1967–1970 Ford Windsor V8 4727 cc 28 V8 and 27 V8SE
TVR Tuscan V6 1969–1971 Ford Essex V6 2994 cc 101
TVR Vixen S2 1968–1969 Ford Kent 1599 cc 438
TVR Vixen S3 1970–1972 Ford Kent 1599 cc 168
TVR Vixen 1300 1971–1972 Triumph I4 1296 cc 15
TVR Vixen 2500 1971–1972 Triumph I6 2498 cc 385
TVR Vixen S4 1972 Ford Kent 1599 cc 23
TVR 1600M 1972–1973 Ford Kent I4 1599 cc 148
1975–1977
TVR 2500M 1972–1977 Triumph I6 2498 cc 947
TVR 3000M 1971–1979 Ford Essex V6 2994 cc 654
TVR 3000M Turbo 1975–1979 Ford Essex V6 2994 cc 20
TVR Taimar 1976–1979 Ford Essex V6 2994 cc 395 and 258 convertible
TVR Taimar Turbo 1976–1979 Ford Essex V6 2994 cc 30 and 13 convertible
TVR 3000S 1978–1979 Ford Essex V6 2994 cc
TVR 3000S Turbo 1978–1979 Ford Essex V6 2994 cc
TVR Tasmin 200 1981–1984 Ford Pinto I4 1993 cc 16 and 45 convertible
TVR Tasmin 280i 1980–1984 Ford Cologne V6 2792 cc 118 and 862 convertible

210807_19-tvr 210807_20-tvr 301007_003_tvr 301007_002_tvr TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 2

??????????????????????

Peter Wheeler Era
TVR 280i 1984–1987 Ford Cologne V6 2792 cc
TVR 350i 1983–1989 TVR/Rover V8 3528 cc 52 and 897 convertible
TVR 350SX 1985–1989 TVR/Rover V8 3528 cc
+ Sprintex Supercharger
TVR 400SX 1989 TVR/Rover V8 3948 cc
+ Sprintex Supercharger
TVR 350SE 1990–1991 TVR/Rover V8 3947 cc 25
TVR 390SE 1984–1988 TVR/Rover V8 3905 cc
TVR 400SE 1988–1991 TVR/Rover V8 3948 cc 242 convertible
TVR 420SE 1986–1987 TVR/Rover V8 4228 cc
TVR 450SE 1989–1990 TVR/Rover V8 4441 cc 45 convertible
TVR 420SEAC 1986–1988 TVR/Rover V8 4228 cc 37
TVR 450SEAC 1988–1989 TVR/Rover V8 4441 cc 18
TVR S 1986–1988 Ford Cologne V6 2792 cc 605
TVR S2 1989–1990 Ford Cologne V6 2933 cc 668
TVR S3(C) 1991–1992 Ford Cologne V6 2933 cc 887
TVR S4C 1993–1993 Ford Cologne V6 2933 cc 34
TVR V8S 1991–1993 TVR/Rover V8 3948 cc 34
TVR Griffith 1992–2002 TVR/Rover V8 3948 cc 2304
 210807_10-tvr 210807_11-tvr 210807_12-tvr 210807_09-tvr 210807_08-tvr 210807_14-tvr 210807_15-tvr 210807_16-tvr 210807_17-tvr 210807_13-tvr 301007_001_tvr 4280 cc
4988 cc
TVR Chimaera 1992–2001 TVR/Rover V8 3948 cc 5256
4280 cc
4495 cc
4988 cc
TVR Cerbera 1996–2003 AJP8 / Speed Eight 4185 cc 1490
4475 cc
1996–2003 Speed Six 3996 cc
TVR T400 2001–2007 Speed Six 3996 cc
TVR Tamora 2002–2006 Speed Six 3605 cc 356
TVR T350 (Targa & Coupe) 2002–2006 Speed Six 3605 cc 460
TVR Tuscan 1999–2006 Speed Six 3605 cc 1677
3996 cc
TVR Sagaris 2004–2006 Speed Six 3996 cc 211
TVR Typhon 2004 Speed Six 3996 cc

36745-b-tvr TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 4 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 3 tuscan-s-05 tuscan-s-01 tuscan-s-02 tuscan-s-03 tuscan-s-04

DSC-0163bwtmk tuscan_3TVR Sportscars Brand

TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 20 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 21 tuscan_1 ??????????????????????????????? tuscan_6 tuscan_8 tuscan_conv_1 tuscan_conv_2 tuscan_conv_4 sagaris_7 ??????????? tuscan_conv_6 tuscan_conv_7 tuscan_conv_8 tuscan_conv_9 4242210807_07-tvr 210807_06-tvr 210807_05-tvr 210807_04-tvr 210807_03-tvr 210807_02-tvr 210807_01-tvr 140706ric 140706-a-ric 040510avon Tvr-Tuscan-S-Tif-Jpgcopy-2048x2048TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 22 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 21 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 20 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 19 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 18 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 17 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 16 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 15 ??????????? ?????????????????????? TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 12 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 10 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 9 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 8 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 7 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 6 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 5

Nikolai Smolenski Era
TVR Sagaris 2004–2006 Speed Six 3996 cc
Speciality/Racing Cars
TVR Cerbera Speed 122/3 1997 Speed Twelve 7730 cc
TVR Tuscan Speed 122/3 TVR Speed Twelve 7730 cc
TVR Tuscan Challenge3 1989–(around 100 made) Rover V8/Speed Eight 4500 cc
TVR T400R/Typhon GT3 ?
1 – Not technically a TVR model; a TVR chassis bodied by Ray Saidel.
2 – Never went into production.
3 – Built exclusively for racing.

TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 27 _DS12572 TVR Sportscars Brand Chronology 1956-2006 Plus a Roadmap to Global Sales for 2014 and Beyond 1 TVR Turscan Convertble Top Animation GIF tvr guf1345

About The Author

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine. He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank. Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.