Concept Flashback – 2010 Peugeot SR1 Roadster Brought Beauty Back to Lion

2010 Peugeot SR1 Concept

French auto giant Peugeot has made some real stinkers over the years — especially years starting in two-thousand.

The face of the brand from around 2005 to around 2012 was a horrifying ghoul of a scream mask. Looking like it wanted to eat anything that got within its gaping maw, there was real shock among auto buyers at how amazingly fugly Pugs had become. Paired with notoriously long front overhangs, the grille graphic was the last etch on the Peugeot design coffin.

The SR1 Concept roadster from 2010 was a firm pivot away from that hideous look. 2010 Peugeot SR1 Concept

It was a bold move – about the size of the Aston Martin Vantage, but theoretically priced from around $35,000 as a brand flagship.

The SR1 design is beautiful – with a grille less than 25-percent as large as before, some sexy creases and curves in the body surfacing, and a fresh look to the tail as well. 2010 Peugeot SR1 Concept top

The SR1 was always a very long shot for production, but its rear-drive proportions actually hide a front-drive 1.6-liter four-cylinder engine. An electric motor on the back axle gives some partial AWD functionality, and street cred to prove this Pug was nothing like other recent design and performance flops.

2010 Peugeot SR1 Concept

 2015-04-16_104951-tile 2010 Peugeot SR1 Concept Lighting

January, 2010

Peugeot combines emotion with the pursuit of perfection

Through the Peugeot SR1, the Marque reveals the stylistic design trends for its future models. The concept car embodies the new world of Peugeot, reflected by the new Lion badge which adorns it’s body.

Dynamic, balanced, sensual, with an exclusive high-tech interior, this “dream car” explores and reinterprets the theme of the “Grand Touring Car”. The use of HYbrid4 technology allows the Peugeot SR1 to offer an engineering specification in keeping with its styling: 230 kW (313 bhp) with emissions of only 119 g/km of CO2 (0 in electric mode), 4 wheel drive and steering…. for an ideal blend of excitement and efficiency.


Styling that predicts the future

Elegance, purity, dynamism, allure, controlled power… these ideas find their fullest expression with the Peugeot SR1, the dream car par excellence. More than ever, the aesthetic traits of this concept show the general design trends of the Marque’s future products, renewing Peugeot’s strong stylistic identity.

In short, this concept car creates a new design language.

The Peugeot SR1 is a vehicle with timeless, ideal proportions, revisiting the great traditions of grand touring cars of the past: a large bonnet, flowing wings and a very low centre of gravity.

The design of the body gives the car a new balance: a sculpted bonnet, sweeping sides and a chiselled rear design. At the side the styling lines merge into the side windows and the front windscreen, emphasising the design of the bonnet.

This overall effect blends easily with the design detailing: the design of the lights and the air intakes, the shape of the door mirrors… these elements merge seamlessly with the vehicle’s carbon “skin”. In parallel, some features (“full LED” internal headlamp functions, radiator grille contour); stand out, as if suspended.

The hard top echoes the feel of this intense, high-tech assembly: It uses preformed profile technology derived from the world of sailing. It blends with the body, creating the illusion of a Coupé. The SR1, however, radiates the same visual strength, with or without the hard top.

Finally, the SR1 displays the new Peugeot Lion badge. Redesigned, finely worked and sculpted, it mirrors perfectly the perception of the vehicle as a whole.

Overall the Peugeot SR1 concept car gives the impression it has been carved from a solid block of material, monolithic, protective, sculptural and dynamic. At every moment it makes a great play on contrasts: purity and technological sophistication, authenticity and advanced technologies, expressiveness and understatement… making it a car that is quite simply… desirable!


A modern and exclusive “2+1” interior

The interior, too, promotes the idea of contrast. While the driver’s seat and all controls are dedicated to out-and-out enjoyment for the driver, the passenger compartment is designed to provide optimum versatility and new sensations for all its occupants.

There is room in the vehicle for three people as the third rear seat nestles in the middle, behind the two front seats. Entry to this seat is facilitated by the centre console, which can slide forward to improve access.

The interior ambience blends colours and materials, with strong references to “a past motoring era” combined with “the latest advanced technology”. Inside the vehicle, patinated leather and different grained wood are examples of the use of authentic and natural materials, warm, sensual and charged with history, that blend seamlessly with, “high tech” materials such as nickel and satin-finished chrome.

The construction of the fascia panel, optimised to perfection, gives a visual prominence to certain mechanical components such as the steering column and a number of peripheral controls. Similarly, the instrumentation combines analogue and digital read-outs, giving clear emphasis to every item of information conveyed to the driver. This is the case for instantaneous fuel consumption and vehicle range, displayed on two glass crystal gauges directly in front of the driver.

Another technological innovation is the creation of an exclusive wristwatch, designed in partnership with Bell&Ross®. This timepiece, with milled inserts of solid aluminium, slots perfectly into a dedicated housing on the fascia panel.

Every component and every detail has, therefore, benefited from meticulous attention, both in terms of design and manufacture, to guarantee perfection and an unrivalled refinement of perceived quality.


Technologies at the service of movement

The SR1 concept also blends styles in terms of its technical characteristics. For example, it incorporates HYbrid4 technology, which will be launched in the Peugeot 3008 in 2011. In the SR1, at the front, a 1.6 litre THP petrol engine with a power of 160 kW (218 bhp), is combined with a rear electric motor developing 70 kW (95 bhp). In electric only mode, the car becomes a ZEV (Zero Emission Vehicle), while its combined cycle fuel consumption is only 4.9 litres/100 km or 119 g/km of CO2.

When the two power trains operate simultaneously, the SR1 develops a potential maximum power of 230 kW (313 bhp) and also benefits from 4-wheel drive.

Using HYbrid4 technology, which will eventually become available on different models in the Peugeot range, the SR1 concept offers convincing proof that driving pleasure can be combined with environmental friendliness.

The vehicle’s dynamic efficiency is further enhanced by the use of a rigid, lightweight structure comprising of a one-piece body and a tubular chassis onto which are mounted the mechanical components and suspension.

Exploiting the best of existing technology to offer road holding worthy of this exceptional concept, the suspension consists of double wishbones with drop links both at the front and the rear. For even greater driving precision, the SR1 benefits from the adoption of 4-wheel steering. The turning angle of the rear wheels is controlled as a function of the vehicle speed, via motorised links on the rear wishbones, giving the vehicle superb agility under all circumstances.

The Peugeot SR1 concept car will be unveiled to the general public at the next Geneva Motor Show, in March.


Technical characteristics

1,6 l THP (front) Cubic capacity (cm3) 1598
Maximum Power 160 kW (218 bhp)
Maximum Torque 280 Nm ; 300 Nm with overboot
Electric (rear) Type Synchronous with permanent magnets
Continuous power / Maximum (peak) 40 kW (54 bhp) / 70 kW (95 bhp)
Continuous torque / Maximum torque (peak) 102 Nm / 178 Nm
THP + Electric Maximum power 230 kW (313 bhp)
Type Michelin
Dimensions 255 40 R20
Electronically-controlled 6-speed manual gearbox
Acceleration 0 to1000 m (s) 23,2
0 to 100 km/h (s) 4,7
In-gear acceleration 80 to 120 km/h in auto position 3,0
Maximum speed kpm (mph) 250 (155)
Fuel tank (litres) 50
Combined fuel consumption (litres/100km MPG) 4,9 (57,6)
CO2 (g/km) 119
ZEV – Zero Emission Vehicle Fuel consumption (litres /100 km) 0
CO2 (g/km) 0
Maximum range at stable speed 12,5 km
Overall length 4823
Overall body width 1917
Wheelbase 2595
Front / rear overhang 872 / 956
Front / rear track 1648 / 1648
0,27 / 0,55

2010 Peugeot SR1 Concept 15

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About The Author

Tom Burkart is the founder and managing editor of, an innovative and rapidly expanding automotive news magazine. He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank. Mr. Burkart is available for all questions and concerns by email Tom(at)