We thought they were serious about this silly chrome wrap going on sale or being offered to customers.
This would be a strange offering for any OEM manufacturer. For one, foil wraps will not last 1 year on the roads without starting to peel off or otherwise deteriorate visibly. Definitely not strong enough for a 3-year warranty period.
Secondly, chrome wraps are so out.
Elton John arguably popularized the trend with his R8 from around 2008 -- which he sold at a charity auction more than three years ago.
When Elton John has decided a trend is too flashy for even his taste, you know the end is nigh.
The new hotness in panel decor is superglued hair scraps from barber shops and salons -- flowing elegantly from the surface of the car.
Just kidding. You can read MINI's semi humorous press release below. Not as bad as Tesla's securities fraud Model W post triggering a $100-million in algorithmic trades on the stock market, but still unnecessary.
And do not think we are humorless. This author's birthday is on April 1. 1982. No foolin'. So we have told some jokes in our time.
BFR (but for real).
How about some new design ideas, MINI?
2015 MINI Hardtop Chrome Line
Brilliant appearance: the new MINI with Chrome Line Exterior Deluxe.
|MINI with Chrome Line Exterior Deluxe. (04/2015)|