Who could ask for a more hardcore record-smasher than the Bugatti Veyron!
A car so intense with its focus on ultimate performance, most engineering and management teams would have abandoned the folly hundreds of times. Bugatti plugged forward. Where tires and wheels did not exist to handle the Veyron’s 250-mph planned top speed, Michelin custom-made the PAX run-flat system and vulcanized some special rubber that could stand the heat. Milled-from-solid alloy wheels to fit these special shoes – with the PAX lip integrated therein.
The same scenario played out with the glass, the heat, the aero, the price, the cabin and the every other detail.
And then, to top it all off, these fantastically clever solutions all had to go back through the Volkswagen Group reliability, durability and use-ability testing process.
After all, the Veyron must do it all. Legal on every road worldwide, and drive-able by anyone — and their grandmother.
Can you imagine the headaches, the meetings and the shattered group-think that had to occur to get the Veyron made at all, in any numbers?
It would take a ferocious vision to deliver, and deep pockets to back up the ten years of R&D already invested before the first Veyron rolled out in 2005.
In most ways, the Veyron is the ultimate crowning achievement of Ferdinand Piech, VW Group empresario and board-room godfather.
He pushed the teams to deliver incredible, otherworldly performance — which the La Finale 450th model exemplifies in GS Vitesse style — and rewarded breaking conventional limits.
Making the Veyron at all is a huge accomplishment. But making it within (one of…) the most structured and rigid management systems of any company, ever?
The Veyron La Finale is nothing short of a true miracle.
Sure, selling 450 Veyrons at an average price of $2.5-million earned the company roughly $1-billion in revenue. This bonus money is funding the next chapter of Bugatti excellence as we speak.
But if you think more broadly about the estimated $11-billion Bugatti has cost the VW Group since the late 1990s (including sales, marketing, customer relationship management, etc)… every Veyron is a red-letter bargain. By this math, if Bugatti passed all its costs onto owners…. the price of the Veyron would be $25-million. Each.
In the grand scheme of things — excluding performance and prestige — every Veyron owner should congratulate him or herself on the amazing value their Bugatti represents. A 90-percent discount on the ‘actual retail value!’
The payoff for the Bugatti program is that Bugatti is back in consumer hearts, atop all other supercars and hypercars by most metrics. The payoff is also in value to other VW luxury brands, which can leverage the technical innovations from the Veyron in other cars.
But the real payoff of the program?
Learning how to use the VW Group’s strengths to create a luxury hypercar… within the VW Group.
We mean it with true reverence when we say: the Bugatti Veyron is the best supercar the world has ever known.
Until the next Bugatti king-maker comes along, that is….!
2015 Bugatti VEYRON Grand Sport Vitesse La Finale
Geneva International Motor Show 2015: Bugatti celebrates the Veyron
World première of the 450th and final Veyron, the Grand Sport Vitesse “La Finale”
— Bugatti President Wolfgang Dürheimer: “As the most powerful and fastest
production supercar in the world, the Veyron is the benchmark”
— All 450 Veyrons have been sold, marking an important milestone for
— The first and 450th Veyron will be on display together at the Geneva
International Motor Show
Molsheim/Geneva, 2 March 2015. The curtain rises on an icon! At the Geneva
International Motor Show, Bugatti is celebrating the Veyron, the fastest production
supercar in the world whose performance has captivated legions of fans around the
world since its launch ten years ago. The Veyron is limited to 450 units, which have now
all been sold. The world première of the final Veyron in Geneva will mark the culmination
of an unprecedented chapter in automotive history. Bugatti will showcase the Veyron
16.4 Grand Sport Vitesse “La Finale” with chassis number 450 alongside chassis number
one of the Veyron 16.4 which rolled out of the company’s factory in Molsheim ten years
ago and heralded the start of the Veyron’s success story.
“The Bugatti Veyron has shown that our engineers are capable of achieving a previously
unimagined level of technical excellence, thereby opening up whole new dimensions in the
automotive sector,” says Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “The
Veyron is justifiably at the head of the field.”
“As the most powerful and fastest production supercar in the world, the Veyron is a true
benchmark,” continues Dürheimer. “With a world record speed of 431.072 km/h, it has become
an icon of longitudinal dynamics.”
The development of the Bugatti Veyron represented one of the greatest technical and
engineering challenges ever overcome in the automotive history. At the time, Bugatti
developers were faced with four key specifications: the car had to transfer more than 1,000 PS
onto the road, achieve a top speed in excess of 400 km/h, accelerate from 0 to 100 km/h in less
than three seconds and – the biggest challenge of all – still be suitable for ‘driving to the opera’
in comfort and style.
In addition to its stunning performance, it is this everyday practicality and suitability for
comfortable, luxurious travel which makes the Veyron so unique, and which sets it apart from
all other supercars and hyper cars on the market.
This combination has proven to be a recipe for success. All of the planned 450 vehicles have
now been sold: 300 coupés and 150 open-top super sports cars.
“So far no other carmaker has managed to successfully market a product that stands for unique
top-class technical performance and pure luxury in a comparable price/volume range,” says
Wolfgang Dürheimer. “This is an incredible success for Bugatti.”
Not only is the Veyron the epitome of premium performance and speed, it is also a prime
example of timeless automotive design. The Veyron is an automotive piece of art featuring
unique lines that are heavily influenced by the traditional design DNA of the Bugatti brand.
“The Veyron is a showcase for technology, design and art – in keeping with the Bugatti brand’s
values of ’Art, Forme, Technique’”, Dürheimer says. Bugatti’s customers are as unique as its
vehicles. “The Veyron has created an entirely new customer base for an automotive brand.”
“Alongside the certainty of owning the world’s fastest production sports car with a high degree
of individual exclusivity, Bugatti customers appreciate that, by purchasing a Veyron, they
become part of the history of an automobile brand that is steeped in tradition,” says the Bugatti
President. “Many vehicles therefore find their way into private collections and are purchased as
an investment by automotive connoisseurs.”