You know that the Nissan Titan is the sixth-ranked truck in US sales, and has been for years.
But we’d wager you did not know exactly how far the Titan lags behind the top-five trucks: the Ford F-150, Chevrolet Silverado, RAM 1500, GMC Sierra and Toyota Tundra.
Per The Wall Street Journal’s report today, the 2014 calendar sales of the Nissan Titan were less than 15,000 units. In total. For the whole year.
Versus the Ford F-150’s 750,000 2014 sales, the Titan made up just 2-percent with its paltry 15,000-unit tally. The Titan peaked around 2006 with around 80,000 sales annually, but has been in freefall since then without any meaningful updates or improvements.
So, with that in mind, quadrupling sales to 60,000 units annually seems very do-able for the new Titan.
It is notable that the Titan (and Frontier) are complete outliers on the Nissan sales graph. Overall sales for the Nissan brand in the US have been on a consistent and steep upward trend since 2007, beating the market every year even in the downturn years.
Based on Nissan’s (somewhat tiresome) year-long promotion of the new Titan’s development process, you know they are really aiming to repair the Titan — and perhaps match the Tundra’s 100,000 sales eventually. After all — how on Earth could they justify the entire factory when producing so few vehicles?!
The new Titan appears heavily influenced by the Ford F-250, in both style and engine choices. Nissan’s decision to go even larger and more capable for the 2016 model speaks to their ambition with the new flagship 5.0-liter Cummins turbodiesel engine option.
This 1500-truck exclusive light diesel will not be cheap to purchase, but is promised to deliver a whopping 12,000-pounds of towing capacity.
So will the Titan make an impact with its new heavy-duty style and engine power?
Time will tell.
2016 Nissan Titan XD