Concept Flashback – 2004 Mitsubishi Sport Truck

Mitsubishi was actively exploring its mid-size truck future in this time period – with an eye on US sales for a truck like this. A bit smaller and lighter-duty than even the Honda Ridgeline, this Sport Truck was based on the Endeavor SUV chassis.

To make it in the US market, it would need to be built in the US to avoid a punishing 25-percent tariff on all imported pickup trucks, however. Mitsu just did not have the bandwidth to make a business case for this beauty, which is a shame, but understandable.

The company went with a rebadged Dodge Dakota instead.

Concept Flashback – 2004 Mitsubishi Sport Truck

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About The Author

Tom Burkart is the founder and managing editor of, an innovative and rapidly expanding automotive news magazine. He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank. Mr. Burkart is available for all questions and concerns by email Tom(at)