Well, big day for Aston Martin! The new DB10 was front and center for the SPECTRE cast announcements, with director Sam Mendez pulling back the silk cloth on Aston’s future sportscar.
Not a moment too soon!?
Aston has been endlessly jabbed for their reheated styles in the last few years. But what we all may have forgotten is that we *love* that current style.
But time moves onward and so does Aston.
The new DB10 makes much more sense in the context of the limited-release Lagonda by Q Branch for 2014. This car is absolutely intense from many angles, not least its nose and front three-quarter. Definited by an ultra-low beltline and roof, the Lagonda is striking. But who knew it would be such a core part of future Aston style.
Many thought it was a Middle Eastern special, which… traditionally…. has not been any car brand’s finest hour.
Adeem Investments, Prime Wagon and Investment-DAR of Kuwait are winding down their share of Aston Martin ownership (as they go headfirst into Syria, it is rumored) — so perhaps this ‘Taraf’ model is a parting gift from Gaydon to a handful of UHNW backers and brand loyalists.
We do not know for certain. Nor are we sure about the design appeal of the DB10’s nose, at least so far.
But will InterBrand’s darling Aston suddenly go back to duckling from current swan?
Not likely. Beauty will always be in the brand’s core ethos.
Taraf, by the way, appears to mean “taking a side, or showing allegiance.” So perhaps Aston misses the soft touch of the desert Kings versus the blighted northern Italy that Investindustrial calls home?
All this is really just conjecture. Aston with Andy Palmer at the helm will be very, very successful indeed — whatever the next cars look like.
2014 Aston Martin Lagonda Taraf
New photos and production details of the new Lagonda limo — including a cabin that is breathtakingly posh.
Regretfully for some, the Lagonda will only be available to buyers in the Middle East. As a low-volume model like the One-77, the Lagonda is sure to be one of the rarest of all luxury four-doors.
2014 Aston Martin Lagonda
Breaking news with a confirmation from Aston-Martin on the 2015 Bespoke Super Saloon project – which is officially the new Lagonda saloon car.
2015 Aston Martin Lagonda