2014 Aston Martin Lagonda Taraf Unveiled in Dubai with DB10-Influencing Nose



Updated 12.5.14

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Well, big day for Aston Martin! The new DB10 was front and center for the SPECTRE cast announcements, with director Sam Mendez pulling back the silk cloth on Aston’s future sportscar.

Not a moment too soon!?

Aston has been endlessly jabbed for their reheated styles in the last few years. But what we all may have forgotten is that we *love* that current style. db10 An Aston Martin DB10 car is unveiled on stage during an event to mark the start of production for the new James Bond film "Spectre" at Pinewood Studios 2016 Aston Martin DB10 Spectre 2

But time moves onward and so does Aston.

The new DB10 makes much more sense in the context of the limited-release Lagonda by Q Branch for 2014. This car is absolutely intense from many angles, not least its nose and front three-quarter. Definited by an ultra-low beltline and roof, the Lagonda is striking. But who knew it would be such a core part of future Aston style.

Many thought it was a Middle Eastern special, which… traditionally…. has not been any car brand’s finest hour.

Adeem Investments, Prime Wagon and Investment-DAR of Kuwait are winding down their share of Aston Martin ownership (as they go headfirst into Syria, it is rumored) — so perhaps this ‘Taraf’ model is a parting gift from Gaydon to a handful of UHNW backers and brand loyalists.

We do not know for certain. Nor are we sure about the design appeal of the DB10’s nose, at least so far.

But will InterBrand’s darling Aston suddenly go back to duckling from current swan?

Not likely. Beauty will always be in the brand’s core ethos.

Taraf, by the way, appears to mean “taking a side, or showing allegiance.” So perhaps Aston misses the soft touch of the desert Kings versus the blighted northern Italy that Investindustrial calls home?

All this is really just conjecture. Aston with Andy Palmer at the helm will be very, very successful indeed — whatever the next cars look like.

2014 Aston Martin Lagonda Taraf

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About The Author

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine.He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.