Mercedes arrived in Vegas with a surprising four-pack of minivans this year -- confusing spectators and commentators alike!
Though the vans they brought are all customized in various flavors, they clearly share much with the new V-Class sold in Europe and elsewhere. Our USA-bound versions will be called the Metris and are not the luxury V-Class - Mercedes clarifies -- despite the new Metris being offered in passenger and cargo versions.
What does this mean? When is a V-Class not a V-Class?
It comes down to distribution channels and luxury content. The Metris will be sold alongside Spinter vans in the commercial vehicle side of the business, versus sharing a posh showroom with the new S-Class and others.
It also comes down to content and technology: the Metris is simplfied and made more affordable than the V-Class, which is billed in Europe as a true Mercedes-Benz in mini-van shape.
A little bit.
We have yet to see exactly how decontented the Metris will be for the US -- but expect harder materials all around the cabin, less NVH material, firmer and commercial-grade shocks and a more utilitarian bumper and trim setup than the posh V-Classes in silver below. Grey plastic bumpers are almost a sure thing to keep a respectful distance from Mercedes' US passenger crossovers.
The Metris will slide in under the Sprinter in both size and price, and is likely to offer a variety of turbodiesel engines and may match the 2015 Sprinter by offering four-wheel-drive as well. Stay tuned for more details ahead of the Metris USA launch in Fall 2015.
2016 Mercedes-Benz Metris - SEMA Concepts
Metris: A First Glimpse at the New Midsize Van from Mercedes-Benz at SEMA 2014
November 04, 2014 - MONTVALE, N.J.
"Mission Metris" is a showcase of 4 midsize project vans at SEMA 2014 in Las Vegas
M-B Vans enters the US commercial midsize van segment in fall 2015, offering both passenger and cargo versions without any competitors in the same size category
Introduction of the “Mercedes-Benz Metris” nameplate for the US and Canada
The Mercedes-Benz Metris midsize commercial van is positioned in a lower price and smaller size segment than the full-size Sprinter commercial van
The V-Class luxury passenger variant is not planned for the US or Canada
Pricing and specifications to be announced in 2015
Sprinter full-size commercial van sales are up 17.3% YTD in 2014 in the US, the second largest global vans market for Mercedes-Benz
MY2015 Sprinter enhancements include optional 4x4 (Q1/2015 intro) and super high roof, and standard equipment now includes Crosswind Assist on 2500 models and extended service intervals up to 20,000 miles
Fuel-efficient 4-cylinder BlueTEC clean diesel powertrain has a 50% take rate.
75% of all M-B Sprinter vans are upfitted
Mercedes-Benz Vans USA is introducing “Mission Metris,” a showcase of 4 new midsize Project Vans at SEMA 2014 in Las Vegas. Designed to be a first glimpse at the new midsize commercial van entry into the US and Canada in fall 2015 for customers and upfitters alike, production versions of the cargo and passenger versions will be shown at a later date in 2015. This occasion also marks the introduction of the new “Mercedes-Benz Metris” nameplate for the US and Canada, whereas “Vito” will remain the midsize commercial van nameplate for all other global markets.
“We are pleased to reconfirm our September announcement at the IAA Truck Show in Hannover that we will launch a midsize commercial van in the US market in fall 2015,” said Bernie Glaser, Vice President and Managing Director of Daimler Vans USA, LLC. “It is only logical that we take a global approach and also expand our successful vans business in the USA. Our SEMA “Mission Metris” presence with 4 different van concepts will be an effective way for us to hit the ground running to announce the nameplate ‘Mercedes-Benz Metris’ and to show off its unmatched versatility, size, and safety.”