The Mustang has been coveted by global shoppers for decades — guys and gals who longed for the affordable performance and bad-ass spirit of a pony car, but were only offered hatchbacks instead.
That is the past; the 2015 Mustang will now be exported to more than 120 global markets for the first time.
To handle this momentous occassion, Ford commissioned Burton Morris art studios to create custom #MustangUnites pony emblems to show how the Mustang might fit in with the locals in these new home countries.
Check out all the variations below, and cruise over to the splash page below to order posters and other merchandise.
2015 Ford Mustang Unites
Collection celebrates Mustang’s global expansion; for the first time in its 50-year history, Mustang will be available outside the United States to customers in more than 120 countries
The pop art collection will be available at www.MustangUnites.com
Ford Motor Company celebrates Mustang’s influence on pop culture and its official entry into global markets with a one-of-a-kind art collaboration with the Burton Morris Studios featuring the popular Mustang pony emblem.
Through the Mustang Unites program, renowned pop artist Burton Morris will hand paint and sculpt a series of 10 unique Mustang pony emblems. Each art piece will be emblazoned with the flag of one of 10 countries and will feature Morris’ signature stylistic, energetic pop art.
“No matter where you are in the world, the Mustang pony is one of the most recognizable emblems,” says Elizabeth McKelvey, licensing marketing manager, Ford Global Brand Licensing. “As we celebrate 50 years of Mustang as an iconic sports car, we are marking the milestone with a creative art collaboration representing its debut in international markets.”
Each piece in the collection will feature the flag of one of 10 countries where Mustang is or will be sold: the United States, Australia, Brazil, Canada, France, Germany, Italy, Spain, the United Arab Emirates and the United Kingdom.
Transforming icons into pop art
Morris is best known for his bold, graphic pop art depictions of various modern icons. His subject matter includes everyday objects that portray popular culture, including his signature coffee cup with a steam plume from the hit television show “Friends,” and global sports events like the FIFA World Cup. His distinctive style is characterized by radiant black outlines and vivid colors that emit energy in all of his artwork, much of which can be viewed on his website at www.BurtonMorris.com.
“As Ford Mustang celebrates 50 years, it has become a symbol of pop culture with the pony being one of the most recognizable icons worldwide,” says Morris. “I am thrilled to have my paintings be a part of Mustang Unites and celebrate Mustang around the world.”
In addition to the original sculptures, the Mustang Unites collection will include limited-edition paper and aluminum prints and posters. The collection will be available globally starting Sept. 17 at www.MustangUnites.com.
“In partnering with Burton Morris, we hope to bring together Mustang, art and pop culture in a very unique way, and capture the spirit and emotion of the iconic pony car that connects owners, fans and enthusiasts from around the world,” says McKelvey.
A global pop culture icon
Mustang’s impact goes well beyond the more than 9.2 million cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the most-liked vehicle on Facebook, with close to 8 million likes.
The addition of a right-hand-drive Mustang to Ford’s global vehicle lineup will allow the iconic pony car to be exported to more than 25 right-hand-drive markets around the world, including the United Kingdom, Australia and South Africa.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.