McLaren P1 Mission Monterey is Million-Dollar, Overnight Hypercar Street Marketing Brilliance



Just parked nicely in a street spot: this McLaren P1 is worth more than a million dollars.

During the brief time we spent snapping a few hello photos, more than six other full vehicles full of showgoers stopped, parked, and took similar photos of this rare and all-new hypercar.

This is cultivating a legacy for McLaren Automotive.

Conspicuously absent altogether from day one of Pebble Beach is Ferrari SpA. Sure, there are old Ferrari's and many owner cars. But no official representation. A sign of arrogance?

Or complete lack of market sizing and sales promotion from Ferrari?

This 24-hour McLaren P1 is marketing genius. The insight?

Park it. Lock it. Leave it.

The power of proximity and curiosity will drive sales to McLaren's 20-plus North American dealerships.

99-percent of those car-loads of people snapping photos will, of course, never be able to consider such a purchase.

But then there is that one....

Great stuff.

http://cars.mclaren.com

McLaren P1 Mission Monterey

McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 10McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 1 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 9 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 8 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 7 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 6 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 5 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 4 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 3 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 2McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 11 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 19 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 18 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 17 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 16 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 15 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 14 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 13 McLaren P1 Mission Monterey is Million Dollar 24-Hour Marketing Brilliance 12

p1 gif mission monterey 2

 

http://cars.mclaren.com/home.html

 

About The Author

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine.

He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.

Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.