McLaren P1 Mission Monterey is Million-Dollar, Overnight Hypercar Street Marketing Brilliance

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Just parked nicely in a street spot: this McLaren P1 is worth more than a million dollars.

During the brief time we spent snapping a few hello photos, more than six other full vehicles full of showgoers stopped, parked, and took similar photos of this rare and all-new hypercar.

This is cultivating a legacy for McLaren Automotive.

Conspicuously absent altogether from day one of Pebble Beach is Ferrari SpA. Sure, there are old Ferrari’s and many owner cars. But no official representation. A sign of arrogance?

Or complete lack of market sizing and sales promotion from Ferrari?

This 24-hour McLaren P1 is marketing genius. The insight?

Park it. Lock it. Leave it.

The power of proximity and curiosity will drive sales to McLaren’s 20-plus North American dealerships.

99-percent of those car-loads of people snapping photos will, of course, never be able to consider such a purchase.

But then there is that one….

Great stuff.

http://cars.mclaren.com

McLaren P1 Mission Monterey

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