ASTON MARTIN Lagonda Officially Reborn For Bespoke 2015 Super Saloon

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Lagonda lives!

Breaking news with a confirmation from Aston-Martin on the 2015 Bespoke Super Saloon project – which is officially the new Lagonda saloon car.

Inspiration for the design is said to tie directly to the 1976 Lagonda saloon below in original and’s dragster prototype.

Most likely reference points in the bespoke 2015 Lagonda are the D-pillar shape and glasshouse, which is more faithful a revamp than the current Rapide S.

A chopped and simplified vertical grille and nose bring the light elements low and part of the front face, versus on the uppermost corner edges.

The 2015 Lagonda is a limited-run model of perhaps 300-400 models – and not a replacement for the Rapide S yet.

More details and photos as they become available..




Virtual Models Aston Lagonda Vignale dragster VM_Aston-Martin_Lagonda_Limousine_Dragster

ASTON MARTIN Lagonda Officially Reborn For Bespoke 2015 Super Saloon

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  • Exclusive super saloon sees return of evocative Lagonda nameplate

  • Innovative special project champions exclusivity

  • Strictly limited series production from early 2015  

25 July 2014, Gaydon: Aston Martin is today confirming a bespoke product programme for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series.

As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon.

The stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand.

The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.


Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.

It will be hand-built by the finest craftsmen and women at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.

The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature. 

Aston Martin Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”

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Aston 2015 lagonda sedan gif'

About The Author

Tom Burkart is the founder and managing editor of, an innovative and rapidly expanding automotive news magazine. He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank. Mr. Burkart is available for all questions and concerns by email Tom(at)