Subaru VIZIV 2 Concept From Geneva Is Fug of the Year Award Winner

Viziv 2 GIF

The nose and tail of the Viziv 2 concept from Subaru definitely go into the “What were they thinking” file.

The design shown here is expected to preview the upcoming Tribeca replacement, which will be a jumbo Outback seating seven. But hopefully the production car looks…

  • A.) nothing like the first B9 Tribeca

  • B.) nothing like this.

In fairness, the worst elements by far are the twin giant round light elements in the nose and tail. If you block those out, the car is not half bad. New lean surfaces and geometric shapes show a nice crispness.

But the red and white circles are unforgettable, and they make this concept my Fug of the Year Award winner.

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Tom Burkart is the founder and managing editor of, an innovative and rapidly expanding automotive news magazine. He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank. Mr. Burkart is available for all questions and concerns by email Tom(at)