2020 HYUNDAI EXODUS – Designing A Halo Hypercar – Part One – The Nose
Lots of supercars and hypercars this week, which are great fun and very enjoyable to read about.
That applies to those in the market for an exotic car as well as those of us who will drive something far more mundane in reality.
Why try to imagine my own Hyundai hypercar, after spending much time with the new Sonata last week?
I realized many things on this trip about how rapidly Hyundai is advancing in the automotive world. (Full Sonata review is still in progress.)
But I also realized something we all have known for a long time: photos of cars at auto shows will never be the best way to meet a new machine’s design. Nor will digital renderings.
You really have to see a car in the flesh to know how you will relate to the design.
For me, the new Sonata looks really terrific in person. Especially from the nose and tail.
The irony of hating the 2015 Sonata when it came out in New York in March is that it actually looks a little bit like my 2005 Subaru Legacy GT. How could I hate something I love so much!
WHY A HYPERCAR?
Many people in the auto industry think that an emerging car-making country has not really honed their expertise until they build a super sports car. For Japan, this was the 2000GT in 1960s, and more recently, the LFA.
Something with a price of above $200,000 is a big leap of faith to purchase, let alone develop and manufacture. What if no one buys it?
What if it is dismal and gets bad reviews?
All these things go through a car company’s head.
But what if…. just by crossing that threshold, you elevate the brand to a new high in consumers’ minds?
OR, WHAT IF IT IS OUTSTANDING?
Then it becomes a core piece of brand identity, a touchstone, and a benchmark. It will pass down ideas to mainstream cars, and elevate the brand’s luxury aspirations.
WHAT TO CALL IT?
After Genesis, comes Exodus.
Meet my vision for the latest Hyundai Fluidic Sculpture 2.0 — in hypercar form.