2005 Ferrari Pininfarina Crowd-Sourced Design Contest Is Gift That Keeps on Giving
You know your brand has reached top-level icon status when you can ask the world to give your their best ideas, to possibly be used without credit, free of charge.
That is exactly what Ferrari and styling lead Pininfarina did in 2005 to solicit ideas for a new hypercar flagship – something along the lines of the Enzo 2.0, or what we now know as LaFerrari eight years later in present-day.
Do you recall the 2005 Ferrari and Pininfarina design contest? It was big news at the time and led to the full-size scale model of the MilleChili being lauded as a new chapter in ultra-light and lean engineering and design.
It is interesting to look back on many of the student proposals now – to see what might have been influential, innovative or just wacky and unfeasible – both then and now.
The winning designs were the:
They all informed the surface language and curve/crease relationship we see in the Ferrari F12 and LaFerrari, among others. The ‘Fiorano’ seems to have informed the new one-off F12 TRS in particular.
Curiously absent in the winners group is the ‘Testarossa’ design, which (along with the Ascari) might be most similar to how LaFerrari looks now, in real-life, years later.
Another curio is this: One might argue that Pininfarina doing a student project was not super popular within Ferrari itself, however.
LaFerrari was designed in-house – in what many think is a less-than-subtle nudge for Pininfarina to up its game if it wants to still be a starting player on the Ferrari team….