Dodge is celebrating its 100-year anniversary today with the release of special-edition 2014 Challengers and Chargers, a new line of merchandise, and a bold outlook into the next 100 years of the Dodge Brothers legend of affordable power.
Another bit of news from the 100th announcements is that SRT is being rolled back into the Dodge fold after a go at being a stand-alone brand.
Below is the official announcement from dodge - and you should also check out the new Dodge products page for some cool shirts, accessories and ways to show your Dodge/Life balance.
Below are some exclusive Dodge Brothers photos - making use of the original brand tagline and billboard script.
Here are 100 great Dodges in a 100-second video montage.
Hey, 'even Rocky had a montage...'
DODGE 100-Year Anniversary
DODGE Brothers - Greatest Hits Gallery
100 Years and Counting: Dodge Charges into its Centennial Consolidated with SRT; Focused on its Performance Roots
July 1, 2014 , Auburn Hills, Mich. - The Dodge brand is tearing into its centennial year as America's mainstream performance brand, celebrating its 100th anniversary on July 1, 2014. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The consolidated Dodge and SRT brands will offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand within the Chrysler showroom. SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.
"At Dodge, we don't make category cars. We make category cars nervous," said Tim Kuniskis, President and CEO of the Dodge and SRT brands. "Dodge strives to turn everyday vehicles into personal statements. Our vehicles are modern performance cars that deliver that visceral feel that reminds buyers why they fell in love with driving in the first place."
The Dodge brand has a drive to innovate and a passion to engineer vehicles that are faster, better or smarter and deliver an attitude that was built into the brand by the Dodge brothers themselves a century ago.
Explore a centry of Dodge vehicles, technology and people at http://dodge100years.com.
With 100 years of history to build on, as well as the innovative spirit of its founders, Dodge is taking the best of its innumerable successes over the years -- the technological advancements of the '30s and '40s, design evolution of the '50s, the racing heritage of the '60s, the horsepower of the '70s, the efficiency of the '80s and unbelievable styling of the '90s -- as it paves the road to its future.
From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few.
For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT with the HEMI® Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and the ultimate performance halo car, Dodge Viper SRT.
The Dodge brand's passionate fan base is huge and growing. Dodge has more than 4 million Facebook followers; the Challenger alone has more than 1.6 million fans, which is more than many entire brands. And with 278,000 Twitter followers, the Dodge social channels consistently lead the competitive set in fan engagement.
Dodge fans and owners can get involved with the brand by going to www.dodge.com, Facebook at www.facebook.com/dodge and to the Dodge brand's blog at www.redlinedodge.com.
Dodge Brand Introduces New 100th Anniversary Merchandise and Licensed Products
New collection of merchandise and licensed products highlight 100 years of Dodge brand innovation, performance and heritage
Collection features custom and vintage Dodge graphics, retro designs and new 100th anniversary logo
Wide variety of fashions and collectibles range from tumblers and pens to a commemorative leather jacket, a stainless steel watch, a 20-inch neon clock, and a book chronicling the first 100 years of Dodge
More than 30 items available for sale now at www.Life.Dodge.com, with licensed products available at retail outlets nationwide
July 1, 2014 , Auburn Hills, Mich. - Celebrating 100 years of Dodge has never looked so good.
The Dodge brand is commemorating its centennial with an all-new line of merchandise and licensed products designed to honor the brand’s 100 years of innovation, performance and heritage. More than 30 items are on sale now at www.Life.Dodge.com, with other merchandise available at www.Amazon.com and retail stores across the country.
Inspired by the Dodge brothers' legacy of innovation, the brand’s rich history, vintage logos, advertising and imagery, as well as the new 100th Anniversary Special Edition Charger and Challenger vehicles, the collection includes a wide array of products with both custom and vintage Dodge graphics that incorporate the heritage of the brand, along with retro designs and a commemorative 100th anniversary logo.
The Dodge 100th anniversary merchandise features more than 30 new items, including men’s and women’s apparel, a commemorative leather jacket, a 20-inch neon clock, hats, tumblers, mugs, journals, key fobs, decals and pens. All are available for purchase at www.Life.Dodge.com.
Licensed products, some available now and others launching this summer at retail outlets nationwide, include a new hardcover book chronicling the first 100 years of the Dodge Brand, timepieces, a calendar, and 1:64 and 1:18 scale models of classic Dodge vehicles.
The “Dodge 100 Years” book, the perfect gift for die-hard Dodge enthusiasts who want to brush up on the history, is available now at www.Amazon.com, Barnes & Noble, Books A Million and specialty outlets.
More items will be launched throughout 2014.
John and Horace Dodge developed America’s first mass-produced all-steel-bodied cars in 1914 and set a new record for the most first-model-year automobiles ever produced (45,033 cars). A hundred years later, the Dodge Brother’s legacy is thriving as Dodge has become America’s youngest and fastest-growing brand – powered by the performance of the legendary Charger and Challenger; the new Durango, the ultimate “no compromise SUV”; the world-class new Dart; the ever-versatile Grand Caravan, America’s best-selling minivan; the innovation, ingenuity and efficiency of Journey; and the ultimate performance halo car – the Dodge Viper.
100th Anniversary Dodge Charger and Challenger
The Dodge brand is also offering special editions of two of its most iconic vehicles. New 2014 Dodge Charger and Challenger 100th Anniversary Editions with world-class power and performance, innovative technology features and bold muscle-car styling with commemorative design details inspired by the brand’s heritage, are in dealerships now.
The new 2014 Charger and Challenger 100th Anniversary Editions are loaded with unique style, technology and commemorative features. They deliver up to 31 miles per gallon (mpg) with the standard Pentastar V-6 engine and sprint to 60 miles per hour in under 6 seconds, thanks to the available legendary 5.7-liter HEMI® V-8 engine that produces 375 horsepower and 395 lb.-ft. of torque. They also feature world-renowned innovations like Uconnect and the segment-exclusive ZF eight-speed automatic transmission.
Both of these limited production vehicles will share several unique visual elements, both outside and in, including exclusive availability of a new “High Octane” red pearl coat paint, all-new 20-inch aluminum wheels with granite crystal pockets, commemorative fender and seat badging, new Molten Red or Foundry Black Nappa leather seating with cloud overprint and brass accent stitching, and a special limited-edition owner’s kit and a commemorative book that celebrates 100 years of Dodge heritage.