Concept Flashback – 1991 Audi Quattro Spyder Provides Clean, Modern Design Roadmap for Struggling Brand



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Before Audi was one of the biggest and most-impressive growth stories in premium car sales, there were years and years in the doldrums. Decades, one might even say, if you count the unreliable rotary-engined Audi's that tarnished the marque in the 1970s in Europe.

In America, ever a cash cow for all three German luxury brands,  the Consumer Reports unintended acceleration debacle combined with high prices and few models to see sales dip to just a few hundred units -- total -- by 1991.

More than lavish concept cars as a prize or reward for a job well done -- the 1991 Audi Quattro Spyder (as well as the Avus) were both mission statement and a reason to be saved.

These cars needed to prove Audi was worth bringing back to greatness by establishing a way forward.

Luckily for all of us, the Quattro Spyder and the green Quattro Coupe Concept did just that. They brought the Avus's clean and minimal design feel onto a more-saleable market segment. Still, these were mid-engined exotics -- but far closer to the Earth than the Avus W12 hypercar.

 

1991 Audi Quattro Spyder

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About The Author

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine.He holds a Journalism JBA degree from the University of Wisconsin - Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.