Concept Flashback – 1991 Audi Quattro Spyder Provides Clean, Modern Design Roadmap for Struggling Brand

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Before Audi was one of the biggest and most-impressive growth stories in premium car sales, there were years and years in the doldrums. Decades, one might even say, if you count the unreliable rotary-engined Audi’s that tarnished the marque in the 1970s in Europe.

In America, ever a cash cow for all three German luxury brands,  the Consumer Reports unintended acceleration debacle combined with high prices and few models to see sales dip to just a few hundred units — total — by 1991.

More than lavish concept cars as a prize or reward for a job well done — the 1991 Audi Quattro Spyder (as well as the Avus) were both mission statement and a reason to be saved.

These cars needed to prove Audi was worth bringing back to greatness by establishing a way forward.

Luckily for all of us, the Quattro Spyder and the green Quattro Coupe Concept did just that. They brought the Avus’s clean and minimal design feel onto a more-saleable market segment. Still, these were mid-engined exotics — but far closer to the Earth than the Avus W12 hypercar.

 

1991 Audi Quattro Spyder

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