One of the flip sides of really excellent CGI renderings is that it can become hard to discern what photos are, in fact, photos.
Photos taken on location, even digitally, are really the only way to really see what a car’s styling looks like in motion. So while one step forward, another step to the side in some ways.
For designers and buyers, a clearer idea of what the finished car looks like will always be a good thing – especially when that car is years away from hitting the streets.
All this is multiplied when a car is really fresh.
The ELR has been hard to pin down, from a style point of view, without some better images of the car in motion and out in the real world.
Are its coupe fastback proportions, low roof, and wild, concept-car flashes of LED lighting as good as they looked on the auto show stands?
Thrilled to report: the ELR looks even better in real life. The blocky side appearance in auto show lighting actually hid some very avant-garde chiseling in the lower flanks.
The trunk’s last edge is still sharp enough to cut glass, and the LED signature of the car from the back is the spitting image of the Elmiraj concept around the same Pebble Beach coastline roads.
Styling Analysis: Nose
The nose is the hardest part to get right, especially on such an aerodynamically-optimized shape. Luckily, the key features are here and looking high-tech, high-quality, and relatively high-fashion.
The LED execution up front is very, very good. Twin pillars of light form the outer most edges of the ELR’s vertical stack of headlights up top, and fog-lights down below.
THis LED lighting extends to the blinkers, low beams, and high-beams via the individual light pods visible in the detail image below.
But most importantly, the ELR’s nose looks chic and very expensive in that unique West Coast sunlight.
One final good nose point: The design is not very sensitive to colors, either, looking good in silver, red and black from the photo shoots.
Styling Analysis: Profile
The profile styling is where the big question-mark was for me since first seeing this shape last year. Would the production version lose the extreme in-ward slopes to all sides of the glasshouse?
Nope, the concept aero style is in the production car, with pinched lines that make it clear this is a sports coupe and not an econo hybrid.