Well this is interesting!
The '30 Jahre M5' edition is actually a bit more than a run-out special ahead of an expected revamp and the long-rumored addition of xDrive to the next M5.
Adding power, a new steering setup and a new controller for the Active M Differential not only improves sprint times down to 3.7-seconds to 60MPH -- it is also promised to improve the overall handling balance of the ultimate super saloon car.
Worth noting is that the current M5 is not exactly lacking in dynamic poise or power. But the game is moving forward on BMW's M5 as it crosses its 30th anniversary. The Infiniti Q50 Eau Rouge and Mercedes-Benz E63 AMG 4MATIC are both cleanly under 4.0-seconds to 60-mph, which is upping the pressure in the BMW M division.
The 29 copies that will be slld to US customers are a pretty slim portion of the 300 models sold as part of the 30 Jahre M5 program -- meaning they will be snapped up in an instant.
The 800 number and pre-planned reservation time reminds me of the old Ticketmaster days!! But like Ticketmaster's rigged lottery, we would act fast and explore all routes to ownership if you are serious about having your own 30th Anniversary M5.
Official Details below from BMW.
The 30th Anniversary Edition BMW M5
Celebrating the first 30 Years of the legendary BMW M5.
Most powerful production BMW ever
Reservation phone number to be revealed on Instagram (@BMWUSA)
Bonus – one-day M School at The Thermal Club in Palm Springs
Woodcliff Lake, NJ – 6:00pm EDT/3:00pm PDT May 6, 2014. . . BMW announced today a limited run of 30 copies of the new 30th Anniversary Edition BMW M5 for 2015. The BMW M5 “30 Jahre M5” will be produced in a limited run of 300 examples worldwide, and 30 of them will be imported to the United States. With an output of 600hp and 516 lb-ft of torque, it will not only be the most powerful M5 ever sold but also the most powerful BMW production model ever. Starting at $138,275, including destination and handling, the first 29 copies of the 30th Anniversary Edition BMW M5 will be offered to the first 29 customers who reserve it by dialing the dedicated BMW Customer Relations hotline at 1:00pm EDT (10:00am PDT), on Wednesday, May 21, 2014. The 30th copy of the Edition will be retained by BMW of North America, LLC, and may be sold at a later date.
Purchasers of a 30th Anniversary Edition BMW M5 will be invited to a one-day M Driving School at The Thermal Club, a private motorsports facility in Palm Springs, CA.
BMW of North America will engage social media as a platform to reveal the phone number for the reservation hotline for US customers to order one of the 30th Anniversary Edition BMW M5s. That number will be revealed on BMW of North America's Instagram channel (@BMWUSA) over the five days leading up to May 21, beginning on Saturday, May 17. Each day, in addition to revealing portions of the call-in number, will offer fun facts about each of the successive five generations of BMW M5.
BMW of North America's Instagram channel provides exclusive Ultimate Driving Machine content to an active community of BMW super fans and automotive enthusiasts. This audience of nearly 60,000 followers has a clear passion for the M-brand, with M-specific content consistently receiving over 30% more engagement than average.
30th Anniversary Edition BMW M5 offers increased performance
The 4.4 liter BMW M TwinPower Turbo V8 engine from the M5 with Competition Package receives an additional 25 horsepower thanks to increased turbocharger pressure and engine control module enhancements. Elsewhere, the addition of a dedicated control module allows the Active M Differential to react sooner and improve the traction when exiting corners.
Capable of 0 to 60 mph in an estimated 3.7 seconds, the 30th Anniversary Edition BMW M5 adds an improved M-specific Servotronic function as well as an improved M Dynamic mode, prepared to use the full potential of the increased power and traction.
30th Anniversary Edition BMW M5 includes unique styling and interior details