Supercars are awesome, but almost no other product (of any kind) can match the F-150’s sales volume and reliable revenue.
By my rough, rough estimates, shown below based on Ford’s 2012 Annual Report — the F-150 nameplate alone is worth at least $14 billion in annual revenue.
In terms of satisfied owners coming in for the new F-150 every few years: The Ford Truck line is certainly Dearborn’s golden goose.
How Important Is the F-150?
Ford 2012 Approx Total Auto Revenue
Total Global 2012 Sales
Ford North Am Approx 2012 Sales
North Am as % of Global 2012 Approx
ESTIMATED North Am 2012 Revnue
F-150 Est Annual Sales North America
F-150 as % of NA 2012 Approx REV
ESTIMATED North Am 2012 F-150