Some big changes at Volkswagen of America this week, with executive leadership heads rolling to account for the current VW sales slump and steep down-trend.
This is unfortunate, but just a cost of doing business. The previous acting chief doubled sales in 24 months, which is pretty astounding until you realize how low VW of America’s sales actually were.
They are many and varied – but it comes down to the dated, extremely boring and overpriced US product portfolio.
As many of you may know, I like to play with car configurators online.
It uncovers un-known details about the options packages, pricing, and other cool goodies that might not be in the press packs of new cars.
It also shows how each manufacturer is doing in terms of the “Visualization” technology, or CGI for short.
Something that lets you see the car you want to buy.
A really good example is the BMW i8 configurator.
Bad examples are too many to name, but the Wraith configurator only shows three exterior angles – for example. For a $300,000 purchase, most buyers will want more of a concrete vision of the car’s appearance.
Of course, even a $15,000 car purchase is a huge decision for some people. It is carefully researched and considered before executing the idea.
The fastest way? “Seeing is believing”
So, back to VW USA.
Newest product in US market:- Beetle GSR / Beetle R-Line Cabrio
– Number of direct models that have been replaced in other markets, but are still on sale here: 10-plus.
2013 Volkswagen Beetle GSR Gallery