Range Rover Asks: Wanna Play? #IamDriven #Contest



There is a new Cayenne killer on Madison Avenue.


 

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U.S. Range Rover fans now have a chance at the lofty life in a 2014 Range Rover Sport via a social media contest requesting four videos or photos of a wild, driven individual.

This theme carries across the "Driven" launch themes that will accompany the new RRS's arrival stateside later this year.

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The clever and playful #IamDriven social media challenge promises a fun and down-to-earth next step in the globetrotting launch roll-out so far this year.

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Highlights have included a drag race on an unpaved airstrip vs a Spitfire Supermarine fighter, a record-setting storm up to the $14,110-foot summit of Pikes Peak National Park, and even a special-effects-laced car chase with Daniel Craig at the wheel in lower Manhattan.

Not exactly... salt-of-the-Earth-type public outreaches. Then again, the latest seven-seat RRS is no common work truck either.

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2014 Range Rover Sport Is - Actually - 100% New

While conservatively re-profiled outside, all the new action is under-neith and inside. If the previous RRS was more like a wide and squat Discovery LR4 in how it drove, the new car is far more like a chop-top Range Rover proper.

Sliding in with pricing about $10,000 above the previous entry levels, the new trucks bring all-new engines, technology, and performance in every realm of consideration.

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So, What is the Prize? No, it is not your own RRS.

But it is time spent doing all the things Range Rover Sports do best: rorting and snorting up the PCH and in the trails all over the world.

Old Coast Road to Big Sur
Old Coast Road to Big Sur

@LandRoverUSA #IamDriven #Contest

One lucky individual will win a trip to drive the all-new 2014 Range Rover Sport on a 5-star adventure in Carmel California.

Here is hoping that the Old Trail to Big Sur National Park is on the agenda.

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#IamDriven #Contest Rules:

Tweet or Post to @LandRoverUSA with pics and videos of how cool your driving adventures are. Or how cool you want them to be? You decide.

But you must: click through to their brand page to accept the standard contest rules.

Hashtags:

  • #Contest

  • #IamDriven

  • @LandRoverUSA

  • extra credit: #NewRangeRoverSport

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Runs for the next month, but be warned: You have competition.

I Want To Go To There.

Your head competition is #ThisGuy @tommyburkart

How To Spec The Hottest #NewRangeRoverSport

RRS2

### Press Release

  • Land Rover North America announces social media contest to discover the most driven individuals through Instagram and Twitter

  • Brand encourages consumers to showcase and celebrate passion, ambition and drive

(MAWAH, NJ) – November 5, 2013 – As part of the “Driven to Another Level” marketing campaign to launch the 2014 Range Rover Sport,  Land Rover North America today announces the #IAmDriven social media contest to discover the most driven individual on Instagram and Twitter.

#IAmDriven participants are invited to post a storyboard collection of four photos or videos using the hashtags #IAmDriven and #Contest, that illustrate how they push themselves to the next level in their everyday lives; how they themselves are driven, ambitious and, like the Range Rover Sport, dedicated to achieving top performance.

 ###

About The Author

Tom Burkart is the founder and managing editor of Car-Revs-Daily.com, an innovative and rapidly expanding automotive news magazine.

He holds a Journalism JBA degree from the University of Wisconsin – Madison. Tom currently resides in Charleston, South Carolina with his two amazing dogs, Drake and Tank.

Mr. Burkart is available for all questions and concerns by email Tom(at)car-revs-daily.com.